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*** Debut self titled album re-released April 4th and live at SXSW Austin Texas March 17th & 18th, ***

BREED 77, who have just come back from a three week tour of Australia, where they went down a storm live opening for The Butterfly Effect in front of over 14,000 fans, have confirmed two high profile SXSW (South By South West) gigs in Austin, Texas, in March. Dates are:-

March 17th - Bigsbys on 6th Street, Austin, Texas, with UK based Jap rockers Electric Eel Shock. Breed 77 are on stage @ 7pm.

March 18th - Hard Rock Café, Austin, Texas. Breed 77 are on stage @ 11.00pm at a special 'Latino Rock' showcase. Other bands on the bill include L.A.'s High Speed Scene, Ontario's Money Money, plus Austin's Vallejo and Spinning Chain.

BREED 77, who have now sold over 20,000 copies of their second album, 'Cultura', in the UK, are now set to re-release their debut, self titled album, on April 4th.

Originally released in 2001 on the Infernal record label as a strictly limited edition of 1,000, the eponymous album will now be re released due to consumer demand on the Albert Productions UK Record Label, distributed and marketed by Vital. The release format will include a special fold-out 'crucifix' version as well as a 16 page colour booklet jewel case version.

Kerrang!'s Alastair Lawrence, who awarded the album KKKK on November 17th, 2001, wrote that "This is an important album. Breed 77 are an important band. This eponymous debut is beautifully soaked in the kind of contemporary emotion too-often displaced by those whose sound is preened to make a mosh-pit bounce with no consideration given to having the hairs on the back of your neck snap straight up."

Breedin' 'Ell - Roland Hyams on 020 8677 8466

roland@workhardpr.com
www.breed77.net
March 8th 2005.



Biography

Breed 77's unique mix of musical influences and styles, spanning melodic hard rock to Spanish / flamenco oriented guitar and Moroccan / Northern African rhythms, has already won over tens of thousands of die-hard fans in the UK. This unique melding results from Breed 77 hailing from the tiny colonial outpost of Gibraltar, on the southern tip of Spain, a mere stone's throw (less than ten miles) from Morocco.

Paul Isola (Vocals), Danny Felice (Guitar), Stuart Cavilla (Bass) and Pete Chichone (Drums) grew up on that two and a half square mile piece of scorched rock, populated by 30,000 UK citizens, 500 UK Service personnel and a colony of monkeys. Named 'Gibeltarik', (i.e. Tarik's Mountain) by Tarik-Ibn-Zeyad, the Moor who conquered the whole of southern Spain in the 8th Century, Gibraltar was captured by Spain in 1462 and ceded to Britain 3 centuries ago.

The inhabitants are mainly of Italian, Spanish and Portuguese descent, plus a sprinkling of Maltese and English, and with Spain their giant backyard, it is no surprise that Gibraltarians are bilingual; 'All the bigger things to do are in Spain' explains Paul Isola.

Influenced by the likes of Led Zeppelin, Iron Maiden and Pink Floyd on the one hand, and major Spanish bands like Triana on the other, these four young musicians were hell bent on getting off the rock and over to the London music scene as soon as possible after finishing their (British) education at the end of the Nineties.

Hooking up with Spanish (Barcelona) flamenco guitarist Pedro Caparros, Breed 77 began creating a sound so cultivated and diverse it is incomparable to anything in the world of rock. Much like System Of A Down plundered their Armenian heritage, Breed 77 plundered Gibraltar's rich past, fusing North African pentatonic scaling and flamenco into their crazed rock world.

Originally simply called 'Breed', the band had to act when Placebo's drummer demanded they change their name because he had already registered the name for an outfit on his vanity record label. As Stuart had been making a living as a motorcycle courier, with the call sign of 'K77' or 'Kilo 77', the name 'Breed 77' was born.

In 2003 the band signed to highly acclaimed independent rock label, Albert Productions, the Australian incubator of OZ rock and still world-wide publisher of the legendary AC/DC. The 'Alberts' development ethos coupled with searing raw talent has historically created an explosive mix, which, occasionally produces an act with an exocet delivery potential on the international stage… There is both rarity and timing in finding such artistry. Thirty years after the birth of AC/DC, Albert's are convinced that BREED 77 will follow suit - it is always a 'long way to the top'.

With an independent mind set, stunning live performances and fiery conviction, BREED 77 launched their 'CULTURA' album into the UK marketplace in May 2004. Against the expectations of all mainstream media, the band notched up two top 40 national chart singles and have to date sold over 22,000 albums in eight months.

"At it's finest, CULTURA matches almost anything coming from the biggest bands right now; touched by and tinged with the brushstrokes of master musicians who are finding their range and releasing years of pent up frustration" wrote Malcolm Dome in, Metal Hammer, June '04.

Breed 77 occupy a unique place in the musical spectrum and nowhere is this more appreciated than in North and South America, home of the biggest Hispanic population in the world, where Breed 77 aim to tackle next in their quest for world domination. British citizens by law, hybrid souls by nature, Breed 77 are THE most fantastic musical mongrel!

Woof Woof! - Roland Hyams on 020 8677 8466 / 020 8769 6713.

roland@workhardpr.com
www.breed77.net
January 11th 2005



***Brand new double A-sided "Latino" 'Shadows / Breaking The Silence' single released January 24th + co-headline gigs with Apocalyptica end of January***

Breed 77 continue to blast their way into the nation's musical consciousness with a stunning brand new double A-sided 'Latino' CD single, 'Shadows : Sombras Latinas' / Breaking The Silence : Acustico', set for release on Albert Productions UK label, January 24th 2005. A limited edition 7" vinyl single, featuring 'Shadows (New Metal Mix 2005)' And 'A Matter Of Time (New Metal Mix 2005)', will also be available as well as an enhanced CD containing specially extended mixes!

'Shadows' propels Breed 77's North African musical influences to a new level as debuted on their 20,000 plus-selling highly acclaimed 'CULTURA' album, released May 2004. Breed 77 have just confirmed a short UK tour in January, including a co-headline date with Apocalyptica at the Mean Fiddler on January 29th. Dates are:-

21st Jan. Bedford Esquires £6
22nd Jan. Swindon Furnace £4.50
23rd Jan. Brighton Concorde £6.00
28th Jan. Oxford Zodiac - co-headline with Apocalyptica £8.00
29th Jan. London Mean Fiddler - co-headline with Apocalyptica £10.00

Breed 77 first crashed into the Top 40 of the singles charts in April with their emotive single 'The River', whilst the follow up, 'World's On Fire', (both taken from 'Cultura'), charted at 43 in July. 'Shadows', an incredibly catchy innovative single, takes this unique British rock act one step further and is widely tipped to crash into the Top 20 end of January.

2004 was a fantastically successful year for Breed 77. Having been championed by the rock press, the band then won the coveted opening slot on the main stage at the 2004 Download Festival where they blew the crowd away. Kerrang's Alex Milas wrote:

"A couple of bands this weekend need to remember something: this is DONINGTON; Ergo, you should rule the stage like God. Fortunately someone told this to Breed 77 (KKKK) who have the crowd eating out of the palm of their hands from the moment they walk on. Wrenching every last drop of energy from themselves, their 30 minutes onstage is nothing short of blinding". Breed 77 then won Special Guest slot at the Bulldog Bash, August 13th, and totally blew tens of thousands of die-hard bikers away.

On another tack, whilst Universal Records have reportedly put their schools street team concept on hold after criticism in the Guardian, Albert Productions UK have confirmed the next stage of their school campaign for Breed 77. Last Autumn, 'Albert's' researched Breed 77's growing schools fan base across the country, concentrating on those with both music and language departments. Working with street marketing company, XTASTER UK, over 40 schools volunteered to be part of a national competition whereby the top 2 most motivated schools would win a free live acoustic performance by the band and a latino / rock music lesson with a question and answer session. Express permission had to be obtained from heads of department AND each school's head master before they were allowed to proceed. Seevic College, Basildon, and Belfairs school, Leigh On Sea were the lucky winners. Breed 77 have already visited Seevic on December 9th and are planning to perform at Belfairs on January 24th 2005.

Breed 77's 'School Of Rock' campaign highlights the commitment of many schools to campaigns and artists who give something back to the educational and creative system; it's not all about shoving BUSTED down kids' throats.

Flametal-mental - Roland Hyams on 020 8677 8466

roland@workhardpr.com
www.breed77.net
January 4th 2005.



***December headline dates follow sold out September tour and storming sets at Download and Bulldog Bash***

"If you haven't seen Breed 77 (KKKK) in a while then you may be in for a surprise. With acoustic guitars and drum beats reminiscent of Sepultura's 'Kaiowas' along with a stage presence that dominates the main stage they're every inch the headliners. Except there's still The Alarm (replacing Insane Clown Posse) to go. Time we went and threw up on the funfair then!" Morat, - Kerrang's live review of the Bulldog Bash, August 28th 2004.

"A couple of bands this weekend need to remember something: this is DONINGTON; Ergo, you should rule the stage like God. Fortunately someone told this to Breed 77 (KKKK) who have the crowd eating out of the palm of their hands from the moment they walk on. Wrenching every last drop of energy from themselves, their 30 minutes onstage is nothing short of blinding". (Kerrang! Live review of Breed 77 opening the main stage at Download, Sunday June 6th June).

Breed 77, the London based Brit rockers from Gibraltar whose innovative melding of flamenco guitar with blistering riffs has already won them a considerable following in the UK, continue their inexorable path to the top of the Rock tree with a further series of dates in December. Dates are:-

Thu 02-Dec ABERDEEN Moshulu £6 01224 642662 www.seetickets.com
Fri 03-Dec EDINBURGH Studio 24 £7 Rippin Records - Southbridge, Edinburgh or 0131 226 7010Way Ahead - 0871 220 0260 www.cplweb.com
Sat 04-Dec GLASGOW Cathouse £3 / £5 Voodoo - Tickets Scotland- 0870 2201116 - Argyle St, Glasgow ***UNDER 18'S CLUB NIGHT*** www.cplweb.com
Mon 06-Dec STOKE Sugarmill £7 Music Mania - 01782 206 000 Ticketweb - 0871 230 2623 www.ticketweb.co.uk
Tue 07-Dec WOLVERHAMPTON Wulfrun (with Kerrang! Radio) £6 adv/£7 door The Little Civic - 01902 552 121 www.wolvescivic.co.uk
Wed 08-Dec COVENTRY Coloseum £6 0115 9129000 www.coventrycolosseum.co.uk
Thu 09-Dec SOUTHEND Chinneries £6 Way Ahead - 0870 264 3333 www.seetickets.com
Fri 10-Dec BRISTOL Bierkeller £7.50 adv www.bristolbierkeller.co.uk 0117 9268514In person Bierkeller or Bristol Ticket Shop
Sat 11-Dec ALDERSHOT West End Centre £7 01252 330040

Breed 77 first crashed into the Top 40 of the singles charts in April with their emotive single 'The River', while the follow up, 'World's On Fire', charted at 43 last month. The band's 'Cultura' album charted nationally at 61 in May, and has now shipped over 20,000 copies. 'Cultura' continues to sell more than 500 per week, and as a result, all the major retail outlets have committed to last quarter in-store racking, ensuring that this stunning debut will continue to sell through for the rest of the year.

'Cultura' was universally acclaimed on release; "Touched by, and tinged with, the brushstrokes of master musicians who are finding their range and releasing years of pent-up frustration" wrote Malcolm Dome in Metal Hammer's June 2004 issue, while Kerrang's Alex Milas wrote 'Breed have tapped into something timeless and made it sound brand new - a stunning album !' KKKK.

Cultured? Er… - Roland Hyams on 020 8677 8466 / 020 8769 6713.

www.breed77.net October 26th 2004.



***FOLLOW UP DEBUT UK TOP 40 HIT WITH
NEW 'WORLDS ON FIRE' SINGLE JULY 26TH***

"A couple of bands this weekend need to remember something: this is DONINGTON; Ergo, you should rule the stage like God. Fortunately someone told this to Breed 77 (KKKK) who have the crowd eating out of the palm of their hands from the moment they walk on. Wrenching every last drop of energy from themselves, their 30 minutes onstage is nothing short of blinding". (12th June 2004 - Kerrang! Live review of Breed 77 opening the mainstage at Download, Sunday June 6th June).

Breed 77, the London based Brit rockers whose innovative melding of flamenco guitar with blistering riffs has already won them a considerable following in the UK, continue their inexorable, blazing path to rock superstardom when they follow up their debut Top 40 hit single 'The River' with 'Worlds On Fire', the second single to be taken from their highly acclaimed new 'Cultura' album, on July 26th.

'Worlds On Fire', released on Albert Productions, marketed and distributed by Vital, will be available on 3 formats - a 2 track CD, coupled with a brand new exclusive track, 'Tomorrow', a stunning DVD and as a limited red coloured 7" vinyl. The video for the song, which has already been added to Kerrang! And Scuzz TV's playlists, will be included on the DVD single, along with a new video of 'Eyes That See' (Live in Portugal), 2 wallpapers and album tour photos. The 7" single will be backed with the exclusive track 'Un Lugar Seguro (A Safe Place)'.

'Cultura', which charted nationally at 61 and has now shipped over 14,000 copies, was universally acclaimed on release at the beginning of May. "Touched by, and tinged with, the brushstrokes of master musicians who are finding their range and releasing years of pent-up frustration" wrote Malcolm Dome in Metal Hammer's June 2004 issue.

Following their amazing performance at Download, Breed 77 have lined up the following live gigs:-

June 26th Southside Festival - Germany - Main stage
June 27th Hurricane Festival - Germany - Main stage
July 03rd Full Force Festival - Germany - Tent stage
July 06th London LA2 - supporting IL Nino
July 27th Exeter Cavern
July 28th Manchester Academy 2
July 29th Glasgow King Tut's
July 30th Norwich Arts Centre
Aug 07th Headline Thurrock Rock Festival, Essex
Aug 13th Bull Dog Bash Rock Festival.

Firing On All Cylinders - Roland Hyams on 020 8677 8466 or 020 8769 6713.
roland@workhardpr.com
www.albertmusic.co.uk
www.breed77.net

June 21st 2004.



***TOP 40 SINGLE 'THE RIVER', TAKEN FROM NEW ALBUM 'CULTURA', RELEASED MAY 3RD. CONFIRMED TO OPEN DOWNLOAD FESTIVAL MAIN STAGE SLOT JUNE 6TH***

Breed 77's new 'The River' single, taken from the band's forthcoming album 'Cultura', released May 3rd, entered the UK national singles chart at 39 yesterday.

Breed 77, currently headlining a massive (mostly sold out) tour of the UK's rock club circuit, have also been confirmed to open on the main stage at the Castle Donington Download Festival on June 6th. Breed 77 are the only British band on the bill, which otherwise comprises Metallica, Korn, Slipknot, Slayer, Machinehead, Soulfly, Il Nino and Turbonegro.

This is a massive achievement for new Indie label Albert Productions (UK), the label set up by the Australian parent company which publishes AC/DC's entire catalogue, among others. Yet again, Vital sales and marketing, who are working on the Alberts label as a UK priority, have blasted a new rock act into the UK chart, following amazing successes with the likes of The Darkness and Franz Ferdinand.

'At its finest, 'Cultura'‚ matches almost anything coming from the biggest bands right now; touched by, and tinged with, the brushstrokes of master musicians who are finding their range and releasing years of pent-up frustration.' 8/10 (Malcolm Dome - Metal Hammer June 2004).


No Donut! -
Roland Hyams on 020 8677 8466 or 020 8769 6713.
roland@workhardpr.com
www.breed77.net
April 26th 2004.

 


*** BREED 77 release EPIC new Single 'THE RIVER' April19th, stunning new 'CULTURA' album May 3rd and announce 25 date Clear Channel promoted national headline UK tour ***


"When Breed 77 finally appear…jubilation quickly follows. Isola's muscular vocals smoulder, turning Pedro Caparros and Danny Felice's flamenco-fuelled guitar pyrotechnics into a blaze. Waves of melody drench the space - the audience twisting and swaying to Pete Chichone's percussive rapture. Breed 77 seem renewed, their once-dismissed blend of metal and Mediterranean folk no longer tainted by nu-metal. The adulation resonating the space speaks in a single voice tonight - this quintet are a breed apart." Alex Milas, Kerrang!, Feb. 21st 2004, headline review, Breed 77 @ their Mean Fiddler headline gig 7.2.04.

Having spent the last year in the blender, BREED 77 have finally concocted a sound and style which is rapidly capturing both media and public attention. The video for their new upcoming single 'The River', April 19th, is already on the BSKYB Scuzz and soon to be Kerrang! TV and MTV2 playlists. 'Cultura', the band's awesome second full length studio album, set for release on May 3rd, looks likely to at last catapult this unique band into the upper echelons of the UK charts.

Their most recent UK single release (La Ultima Hora - November 24th) peaked at number 88 in the national chart and 17 in the independent singles chart in the busy fourth quarter '03. The video was a top 20 fixture in Sky TV's Scuzz Channel Request Chart for 25 weeks, (peaking at number 2), and was featured on the Kerrang! TV playlist. The single was also added to Kerrang! Radio's A-list, and extensively featured on Xfms' music response and rock shows.

Having won over thousands of new fans when supporting LIFE OF AGONY and MACHINEHEAD on their end of '03 UK tours, Clear Channel have stepped up to the plate to support and promote BREED77 on this, their first full UK national head line tour:

Sat 13th Mar; Nottingham Rock City (supporting Nebula)
Fri 19th Mar: Wolverhampton Generation Wulfren Hall
Fri 26th Mar: Hartlepool The Studio
Fri 02nd Apr: Bournemouth Mr. Smiths
Fri 09th Apr: Lancaster The Dark Place
Thur 15th Apr: Farnborough Tumbell Down Dick (UK takeover festival)
Fri 16th Apr: Bradford Rio
Sat 17th Apr: Redhill - Harlequin (UK takeover festival)
Sun 18th Apr: Tunbridge Wells Forum
Mon 19th Apr: Leicester Charlotte
Tue 20th Apr: Birmingham Academy 2
Wed 21st Apr: Peterborough Met Lounge
Fri 23rd Apr: Edinburgh Liquid rooms
Sat 24th Apr: Glasgow Barfly
Sun 25th Apr: Aberdeen Lava
Mon 26th Apr: York Barfly
Tue 27th Apr: Manchester Academy 3
Wed 28th Apr: Liverpool Academy 2
Thurs 29th Apr: Wrexham Central Station
Fri 30th Apr: London Garage
Sat 01st May: Colchester Arts centre
Mon 03rd May: Leeds Cockpit
Tue 04th May: Brighton Concorde 2
Wed 05th May: Southampton Joiners
Thur 06th May: Cardiff Barfly
Fri 07th May: Sheffield Corporation
Sun 09th May: Nottingham Rock City

2004 is the year that BREED 77 will finally explode on to the UK music scene as a force to be reckoned with - one of the best new British hard rock sounds of the year.

Flamencing brilliant - Roland Hyams on 020 8677 8466 or 020 8769 6713.

roland@workhardpr.com
www.breed77.net
March 1st 2004



***LIFE OF AGONY & MACHINE HEAD SUPPORT SLOTS + 10 DATE HEADLINE UK TOUR NOVEMBER + SINGLE RE-RELEASE NOV 24th ON ALBERT'S UK, THRU VITAL***
"Like Fry's Turkish Delight, Breed 77's new single is brimming with Eastern promise, although it definitely won't make you sick after three mouthfuls, 'La Ultima Hora' blends chunky nu-metal riffs and dynamics with seductive eastern melodies."

Nick Ruskell, Kerrang! May 17th 2003.

Following outstanding responses to the video for Breed 77's LA ULTIMA HORA, which has been a top 20 fixture in Sky TV's Scuzz Channel Request Chart for the last 23 weeks and is currently at number 2, Breed 77 are now set to release a full commercial EP version of this recent limited edition single on November 24th on the new Albert Productions (UK) label, distributed by Vital. The video is also on the Kerrang! TV playlist, while the single is on Kerrang! Radio's b-list and on xfms' music response show this week.

Breed 77, the London based Gibraltarian rock band whose innovative marrying of rock and Spanish musical influences is beginning to win a mighty youth following in the UK and all over Europe, are currently playing the main support slot on the entire LIFE OF AGONY European tour, which winds up in the UK at the following shows:-

November 7th GLASGOW GARAGE
November 8th NOTTINGHAM ROCK CITY
November 9th LONDON ASTORIA.
Breed 77 then headline their own ten date UK tour (supported by Velcra). Dates are:-
November 11th LIVERPOOL BARFLY
November 12th GLASGOW KING TUTS
November 13th LEEDS NEW ROSCO
November 14th BRADFORD RIO
November 15th MANCHESTER UNIVERSITY
November 16th HULL ADELPHI
November 17th COLCHESTER SOUNDHOUSE
November 18th LONDON UNDERWORLD
November 19th WOLVERHAMPTON ROBIN
November 23rd SHEFFIELD FEZ
The band then head back out the road opening for Machine Head on the following dates:-
November 27th LONDON ASTORIA
November 28th LONDON ASTORIA
November 29th PORTSMOUTH PYRAMIDS
December 1st BRISTOL ACADEMY
December 2nd NOTTINGHAM ROCK CITY
December 3rd BIRMINGHAM ACADEMY
December 4th MANCHESTER ACADEMY
December 5th GLASGOW BARROWLANDS

***********Breeder - Roland Hyams on 020 8677 8466 or 020 8769 6713.
roland@workhardpr.com
www.breed77.net
November 5 th 2003


***New 'La Ultima Hora (The Final Hour)' EP set for release May 5th, 27 date UK tour with Kill II This throughout May***

Breed 77, the London based Gibraltan hard rock band whose innovative marrying of rock and eastern musical influences is beginning to win a mighty following across Europe and 'Down Under' in Australia, are gearing themselves up for the major release of a brand new EP in the UK, 'La Ultima Hora (The Final Hour)' on The Alberts Music Label, through Pinnacle, on May 5th. On the single's subject matter, singer Paul Isola comments that "While 'The final Hour' is not wholly political, it is about time running out on the planet for people". A video for the title track has already been shot and will be included on the EP, along with a second video of 'Floods' (filmed live in front of 25,000 Portuguese rock fans at the Parades De Coura festival last summer), plus the original studio recording of 'Floods', taken from the band's highly acclaimed debut self titled album, and a demo version of a new song 'Calling Out.'

Breed 77, who toured Europe, first with Il Nino and Raging Speedhorn, and then with Prong at the end of 2002, have now confirmed a 27 date UK tour with Kill II This in May. After warming up with 3 Spanish gigs, Breed 77 return to the UK to play the following co-headline shows:-

Sat May 3rd Newcastle University
Sun May 4th Aberdeen Lemon Tree
Mon May 5th Glasgow Cathouse
Tue May 6th Dudley J.B.'S
Wed May 7th Nottingham Old Angel
Thur May 8th Sheffield Corporation
Fri May 9th Cardiff University
Sat May 10th Brighton Concorde 2
Mon May 12th Northampton Roadmender
Tue May 13th Liverpool Barfly
Wed May 14th Middlesbrough Emporium
Thur May 15th Aberystwyth University
Fri May 16th Swansea Escape
Sat May 17th Manchester Academy 3
Sun May 18th Southend Chinnery's
Mon May 19th Oxford Zodiac
Tue May 20th Cambridge Boatrace
Wed May 21st Colchester Twist
Thur May 22nd London Garage
Fri May 23rd Tunbridge Wells Forum
Sat May 24th Coventry Collosseum
Sun May 25th Southampton Joiners
Tue May 27th Leicester Charlotte
Wed May 28th Bradford Penningtons



























 


Breed 77 relocated here from Gibraltar in 1997 and won Kerrang!'s 'Best Unsigned Band' readers' poll in 1998. After several years of mis-management and the odd line-up change, they signed a five album deal with Albert Productions UK in 2001. 'Alberts', the only dedicated rock band 'incubator' production company in Britain, have just scored their first Top 40 success with Violent Delight's 'I Wish I Was A Girl' single, which, despite no airplay because of its graphic lyrics, still charted at number 25. Violent Delight were discovered and nurtured by Alberts before they signed to Warners. The original version of 'I Wish I Was A Girl', recorded at Alberts' state of the art studio complex in Islington, could not be bettered, and was chosen for release over subsequent re- recordings.

Alberts, the Australian company which publish a huge range of hits worldwide, (including the entire AC/DC catalogue), established a UK Production and Publishing HQ in London in 1996, with a view to acquiring, promoting and developing quality international copyright. Uniquely, they have 'in-house' facilities to nurture, rehearse, record, and then release world class singles and albums by their budding new rock artists via their own imprint, distributed by Pinnacle in the UK.

Breed 77 recorded their debut self-titled album at Alberts in the summer of 2001, released it in November 2001 to huge acclaim:-

"This is an important album. And in an age of a hundred identikit 'musicians' sustained by a combination of gnarly-looking tattoos and the ability to tug at the heart-strings and wallet chains of 'the kids', Breed 77 are an important band. Good news for anyone who's ever dreamt of a glorious collision between bristling, Alice In Chains-esque atmospherics and nu metallic grooves that could knock the kneecaps off a charging rhino. This eponymous debut is beautifully soaked in the kind of contemporary emotion too-often displaced by those whose sound is preened to make a mosh-pit bounce with no consideration given to having the hairs on the back of your neck snap up straight. A valuable, laudable effort." KKKK Alistair Lawrence, Kerrang! November 17th 2001.

"The climate couldn't be more right for Breed 77 - the London based Gibraltans. With the masses lapping up an era of post-Alice In Chains and Pearl Jam rock, a la Staind, Stone Temple Pilots and Creed, Breed 77 have a ready-made audience ready to get their paws on this debut platter. This album shows the quartet have moved well beyond their initial Pantera-isms displayed on the Household name and Org records singles, and instead we're left with a band who've matured into an outfit ready to grapple the more mainstream audiences. Indeed, 'Breed 77' is laced with flamenco guitar flurries, ballsy rocking ditties and plenty of pop sensibilities. For years, Breed 77 were dubbed the UK's best unsigned band and, now signed, it's up to the boys to show they can cut the mustard. 'Breed 77' is a rock-sold starting block." James Dominic, Rock Sound November 2001.

Having spent much of 2002 on the road building a live following around Europe, selling thousands of albums in Spain, Portugal, France and Germany along the way, Breed 77 recorded 'La Ultima Hora (The Final Hour)' in January 2003.

'La Ultima Hora (The Final Hour)' is the next weapon in Alberts' inexorable assault towards establishing Breed 77 in the international rock market, and is all set to win over a huge number of new hard rock fans with it's crisp, soaring melodies and brooding vocals.

La Ultima Diver - Roland Hyams on 020 8677 8466 or 020 8769 6713.
roland@workhardpr.com
www.breed77.net
March 13th 2003


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